Marketing for Coinstar’s First Crypto Purchasing Service
Role: Visual concept, In-store signage design, digital ad design, motion graphics
Coinstar introduced cryptocurrency purchasing at kiosks through an early service developed with a third-party technology provider (prior to launching CINQ by Coinstar™ crypto). The offering allowed consumers to buy crypto with cash and helped Coinstar evaluate demand for crypto at its retail kiosks. To promote the service, I designed in-store signage, animated digital ads for kiosk screens, and supporting web, social media, and email assets.
Double-sided signage with bold color and a die-cut shape was designed to attract attention and introduce cash-to-crypto at Coinstar® kiosks.
Animated ads ran on kiosk screens when not in use. I developed storyboards to plan sequencing and motion.
Supporting digital assets extended the messaging beyond the kiosk across web, social media, and email.