Motivating Consumers to Put Coins Back Into Circulation
Role: Visual concept, motion design, social media design
The Get Coin Moving initiative, introduced by the U.S. Mint to raise awareness of reduced coin circulation, encouraged consumers to return coins to everyday use. Coinstar supported the effort by promoting simple ways to use loose change, including spending it, donating it, or converting it at Coinstar® kiosks. I developed the visual concept and created animated content for kiosks and social media to communicate the message and encourage participation.
The animation uses layered clusters of rotating coins to create a swirling motion that reinforces the idea of coins circulating and “getting moving.” Achieving the continuous motion required constructing and rotating multiple coin clusters. See examples below.