Lifestyle Photography Promoting Coinstar’s Advertising Network
Role: Art direction, photographer research, model selection, photoshoot preparation, image retouching
Coinstar operates a digital out-of-home advertising network using high-definition screens mounted on in-store kiosks. To support this platform, I art-directed a multi-model photoshoot capturing shoppers interacting with the kiosk and display in a retail environment. I collaborated with the photographer to plan scenes and retouched final images to remove visual distractions. The images were used across web and sales materials to promote Coinstar’s advertising network to retailers and brand partners.
